Today, people search for everything online, even legal representation. This means ensuring that your law firm has a strong online presence is more important than ever. Not only will it help your firm stand out, but it will also strengthen your firm’s reputation and help you find new clients.
Here are three digital marketing tips that you can use to strengthen your online presence.
1. Invest in a high-quality company website
Your company website is the foundation of your online presence, so it should reflect the image that your law firm intends to project. The website must be easy to navigate and look great on any device, whether it’s a laptop, tablet, or smartphone. Its pages should load no longer than three seconds. Otherwise, visitors will likely move on to another law firm’s site that offers a smoother user experience.
Providing a secure user experience is important as well. Install an SSL certificate on your website so that all online data — from contact form submissions to credit card information — exchanged between your website and end users is encrypted.
Moreover, your website should contain high-quality articles on legal matters that will attract your target audience, keep them engaged, and push them to contact your law firm. To improve your chances of converting leads into clients, display client testimonials on your website, too.
2. Leverage social media platforms
Did you know that over 70% of the American population holds a social media account?
This makes social media platforms great channels to connect with people in need of legal services.
When it comes to using social media, targeting the right audience and being consistent with the type of content you share are crucial. For example, if your law firm is targeting small business owners, then you should share content that is relevant to them, such as tips on how to start a business or protect intellectual property. Share the articles found on your website to lead your social media audience to your website.
Make sure all of your posts exhibit a consistent tone. As a law firm, you may want to consider using a more serious and informative tone as opposed to the overly casual one that consumer brands tend to use.
Your posts should also have a consistent aesthetic so people can easily recognize your brand. If you use a filter on your images, make sure to use the same filter whenever you post a photo. You can also insert your law firm’s logo on custom-designed graphics or use the same frame on certain posts.
It’s important to create a schedule for posting content. Posting regularly helps your law firm stay top of mind. As a general rule, you should post several times each week across different platforms. The actual number of times per week will depend on the platform and your audience, so you may need to experiment to determine the posting cadence that works best for your law firm.
Finally, consider using social media advertising so you can reach more people. Facebook, LinkedIn, and Twitter all offer advertising options that allow you to target potential customers based on demographics, interests, and behavior.
3.Create a Google My Business page
Google My Business is a free and easy-to-use tool that allows business owners to create a listing for their business on Google. Having a Google My Business page makes your law firm more visible to people in your local area searching for legal services online. It allows them to learn more about your law firm, such as the services you offer, your contact information, and what others are saying about your organization.
When creating your Google My Business page, make sure to provide up-to-date information, such as your operating hours and contact details. You can also include high-quality photos and videos of your office and team, which can be helpful in establishing a personal connection with potential clients.
Establishing a digital marketing strategy is one of the best ways to achieve business success in today’s online world. Another great way is to partner with third-party providers, such as Record Retrieval Solutions (RRS), that offer specialized services that can help law firms become more efficient and productive.
With RRS, you can conveniently request for and download the medical records you need using our secure online portal. You can even use the same online portal to track your request 24/7. Contact us today to learn more about our services.
